As CEO and Commercial Risk Advisor at First State Insurance Agency Southwest, Jason Larsen is dedicated to helping individuals, families, and business owners protect what they have worked hard to build. He believes insurance is about more than finding the lowest price. It is about understanding risk, protecting the future, and having a trusted advisor when life does not go as planned.
Jason serves clients throughout Minnesota, South Dakota, Iowa, and Nebraska, providing customized insurance solutions through partnerships with multiple top-rated insurance carriers. As an independent agent, he helps clients compare coverage, pricing, and value to find insurance that fits their unique needs.
While Jason assists families with home, auto, life, umbrella, recreational vehicle, and condo insurance, his primary focus is commercial insurance. He works closely with business owners to identify risks, strengthen protection, and develop insurance programs that grow alongside their businesses.
Over the years, Jason has built extensive experience serving a wide range of industries, including contractors, trucking companies, apartment and condo associations, property management companies, retail businesses, restaurants, auto repair shops, manufacturers, professional offices, and small businesses. Whether working with a startup or an established company with multiple locations, he is committed to making insurance easier to understand while helping clients protect what matters most.
Known for his relationship-focused approach, Jason believes businesses deserve more than an annual policy renewal. He takes the time to understand each client’s operations, identify potential coverage gaps, and provide practical recommendations that support long-term success.
As CEO, Jason is equally passionate about the continued growth of First State Insurance Agency Southwest. Under his leadership, the agency expanded into Worthington, Minnesota, Sioux Falls, South Dakota, and Pipestone, Minnesota, including the acquisition of Central States Insurance. This growth has allowed the agency to offer more insurance options, expanded expertise, and additional resources while maintaining the personalized service and local relationships that have defined the agency for generations.
Clients appreciate Jason’s commitment to accessibility, responsiveness, and straightforward advice. Whether discussing commercial property, workers’ compensation, commercial auto, general liability, or personal insurance needs, his goal is to help clients make informed decisions with confidence.
Outside of the office, Jason enjoys supporting the communities First State Insurance serves. He is passionate about mentoring team members, helping local businesses succeed, and staying involved in community organizations and youth sports. The values of teamwork, integrity, and commitment continue to guide both his leadership and his approach to serving clients every day.